Relating to Generation Y…

I just got back from the National Agri-Marketing Conference in Kansas City. One of the keynote speakers was a young fella (Generation Y guy), and he talked about how to best communicate to/connect with Generation Y. He left us with some interesting take-aways:

Generation Y’ers are adamant about wanting to be recognized and treated as unique individuals. So we must strive to customize things for them.
They really relate to key life moments, and pictures of those moments, e.g. their high school and college graduations, special anniversaries, getting married, etc.
Don’t ask them for referrals. Instead, ask them “can I help any of your friends?”
The most important day of the year for this generation is………you guessed it: Their BIRTHDAY!

Dave Patterson

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