Just returned from the annual National AgriMarketing Association (NAMA) conference in Kansas City. As always, it was a great networking opportunity. And I came away with some marketing-related insights to share:
· We marketers now in some ways need to “unlearn what we’ve learned.”
· We must “earn attention” by creating interesting and useful information.
· Encourage other marketers to share information…the speaker referred to it as promoting “Word of Mouse.”
· Video will be an ever more powerful way to share information on the web.
· Do not put up any web content that has not been properly optimized.
The motivational speaker had a couple of thoughtful suggestions:
· Always greet people enthusiastically, i.e. make them feel like you truly are happy to see them. It will make all the difference in how people interact with you.
· When you are not sure what to do…do something.
And finally, one speaker talked about how to generate, and then evaluate ideas. I really liked his closing point: We marketers need to fight for good ideas. And if we don’t think an idea is worth fighting for, then it’s probably not a good idea.
May 24, 2010 at 2:32 pm |
Cool info Dave. Thanks for sharing.